Launching Atelier
The Pinnacle of the W Couturier line – Atelier. Let’s just say you’ve committed to summiting a mountain – Mt. Kilimanjaro for instance – and you’ve spent months and months training, putting [...]
W Couturier Home Services
Introducing our Home Services. Hello all, welcome back to our journal. Have you been enjoying our penmanship so far? Between the launch of our Masterclass series – for every man and woman [...]
The Shirt 101 – Masterclass Series
Continuing our Masterclass Series – The Shirt. The shirts to fold away all other shirts… A suit doesn’t just happen. A suit isn’t a five- minute decision. A suit isn’t simply an [...]
Suit Jacket 101 – Masterclass Series
Introducing our Masterclass Series – The Suit Jacket. It’s not just about sizing you up in the perfect suit jacket. The W Couturier experience goes much deeper than that. As we’ve [...]
We’re Complete
And now we’re complete. There you have it. All four of our new lines have been signed, sealed and delivered to you. To give you a recap: we start off with ‘Collection’ – a suit for a boy to [...]
Who is the W3 woman?
custom suit makers exclusively for women in Dubai? Even though suits have traditionally been a wardrobe staple for men, it’s actually women who look best in a suit, if we do say so ourselves. The [...]
Behind The Scenes: The Rebrand
Behind the Brand As you can imagine, a lot of work went into the rebrand from Whyte Bespoke to W Couturier. But it was a labour of love. When a brand is riding on 80 years of history, heart and [...]
Launching Collection – The Suit for the Start of a Young Mans Life
As part of our new identity as W Couturier, we bring you our new modern and fresh line, Collection. This new line is part of our effort to introduce and pass on our luxury craftsmanship and [...]
Launching Maison
W Maison. The Suit for the Man Taking the Next Step As you move up the career ladder, things start to change both professionally and personally. This is reflected in our new Maison line, for the [...]
Welcome to a new era of craftsmanship
We’re celebrating 80 years of atelier craftsmanship with a fresh new look all round. But before we dive into the details of what we’re doing differently, here’s a little history about us: Whyte [...]
