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W COUTURIER HAS LAUNCHED ITS FIRST ATELIER IN DOWNTOWN The region’s first couturier specializing in menswear is now open at the Palace Downtown hotel welcoming high-end shoppers residing in [...]

No longer a juxtaposition Want to be fashionable and comfortable in Dubai’s Summer? Let’s satiate your cravings for a perfect summer suit for women and men. NEW COLLECTION LAUNCHED! As a [...]

The Pinnacle of the W Couturier line – Atelier. Let’s just say you’ve committed to summiting a mountain – Mt. Kilimanjaro for instance – and you’ve spent months and months training, putting [...]

As part of our new identity as W Couturier, we bring you our new modern and fresh line, Collection. This new line is part of our effort to introduce and pass on our luxury craftsmanship and [...]

W Maison. The Suit for the Man Taking the Next Step As you move up the career ladder, things start to change both professionally and personally. This is reflected in our new Maison line, for the [...]

We’re celebrating 80 years of atelier craftsmanship with a fresh new look all round. But before we dive into the details of what we’re doing differently, here’s a little history about us: Whyte [...]