Steeped in sophistication and timeless elegance, W Couturier suits are the arbiter of discernible style for the modern gentleman and woman. Tradition and craftsmanship thread across all W Couturier collections from the man fresh out of college to the man at the top of his game to the woman breaking the glass every glass ceiling.


The History

W Couturier has been in existence since 1940. It's craftsmanship stems from over a century of knowledge passed down from Saville Row tailors attending to the Viceroy and Governor-General of India. Those techniques, knowledge and experience have been generationally passed down, preserving and salvaging the craft of superior master tailoring. Over its 80-year history, W Couturier has gained a reputable name for itself as a premium, hand-crafted tailoring service of bespoke European quality.

The family-owned company is rooted in deep values across the pillars of loyalty, tradition and artistic expertise and remain a rare repository of knowledge for today’s Saville Row apprentices. What started off as a singular ‘Whyte’ shirt, has evolved to cater to the lost art of hand-crafted pristine dinner jackets to extravagant suits and everything in between.

W Couturier’s clients include members of the GCC Royal Families and the regions elite.

The Experience

The W Couturier experience cultivates the finest gentlemen and women. From the moment you step into W Couturier you’re transported to yesteryear – a time of old-world charm, grace and gentility. Throughout your journey with W Couturier you will be imparted with a deep repository of knowledge on the historical legacy of suits across generations.

The Craftsmanship

W Couturier’s hand-crafted tailoring has been honed over eight decades. The level of precision, dedication and know-how is what gives W Couturier its marked difference over other tailoring services in the UAE. Bespoke customisation is at the core of W Couturier’s philosophy as is a love of authentic artisanship.

The Fine Details

With the attention to detail poured into the making of every W Couturier suit, from custom-designed lapels, silk buttons, unique lining and seamless stitching, your suit is a glove-fit to your tastes and preferences.